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Contributed by Kurt Anagnostopoulos

• Five Options for Attribution Modeling With Analytics Engines

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Many different options for attribution modeling exist, but the following five command the most attention or offer the most promise.

• Do You Know Where All Your Sales Are Coming From?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Do you use "the last click" to measure your campaign's successful? You shouldn't. Instead, you need to be able to ...