Contributed by Eric Holmen
- The Secret to Successful B2B Events: Five Tips for Thoughtful Design
When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual ...
- The ROI Resurgence: How a Year of Virtual Events Made Measuring ROI More Important Than Ever
Industry events were famously difficult to measure ROI for... until they went virtual. Now, marketers can use the lessons learned ...
- How to Seize the Untapped Mobile Opportunity in 2016
Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most ...
- Marketers, You're Doing Mobile Wrong: Six Steps for Doing It Right
Yes, responsive websites are important, but the real money is in connecting with—and converting—high-value customers... those who have already considered ...
- Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound Calls
As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as ...
- It's Now Possible to Call From Your Wrist. Marketers, Are You Keeping Up?
Inbound phone calls convert at up to 10-15 times the rate of traditional Web clicks. Meanwhile, Apple, Google, Twitter, and ...
