About the Contributor

Contributed by Sharmin Kent

• Sales and Marketing Should Work Together to Keep the Buyer's Journey Top of Mind

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The battle between Sales and Marketing often starts at the top and persists because of a lack of alignment. But ...

• Marketing and Sales Must Work Together to Engage Their Tech-Savvy Customers

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Sales and Market may clash over how to communicate with mobile customers, but to be successful, Sales and Marketing must ...