Contributed by Michael Fisher
- How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign
Innovation in email marketing is tied to the customer conversation. If marketers don't keep their end of the conversation up ...
About the Contributor
Michael Fisher
Michael Fisher is president of Yes Lifecycle Marketing, where he is responsible for conceiving and deploying integrated multichannel solutions. His 20-year career in relationship marketing includes positions at Alterian and Epsilon.
