About the Contributor

Michael Barber is a brand consultant and marketing strategist. He began his career at Mighty Interactive and went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, COHN, and Godfrey. In 2018, Michael was named one of Marketo's Fearless 50. He helps organizations, such as Aptean, MeUndies, Charter School Capital, Ithaca College, Johnson and Johnson, Church & Dwight, and Hass Avocados, on brand and marketing initiatives.

LinkedIn: Michael Barber

Twitter: @michaeljbarber