About the Contributor

Contributed by Kathy Klotz-Guest

• Six Types of Humor to Lighten Up Your Marketing and Start Conversations

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Want to lower your customers' guard and reach them with content that resonates? Consider using humor in your marketing. Here ...

• Everything I Learned About Marketing Came From Comedy, Part 2: Improv

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Part 2 of this two-part article series outlines more ways that comedy—in this case, improvisation—can help us become better marketers ...

• Human2Human: Jargon or an Old Idea That Still Matters?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Recently, I've seen social posts about human to human (H2H) as opposed to B2C or B2B, and I've seen the ...

• Hey, Social Media! Everything I Learned About Marketing Came From Comedy

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Comedy can teach marketers a lot about marketing. From finding your tribe to being more human, all comedy is great ...

• Your Customers' Stories Improve Your Products—and Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Customer stories can be the inspiration behind product innovation and marketing campaigns. Here's why you need to understand your customer ...

• A More Human Model for Product Storytelling

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale ...

• Humor in PR: Can You Hear Me Now?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  High-tech suffers from terminal seriousness. It's an insidious problem, and it means that most tech companies fail to take advantage ...

• Cause Marketing: Taking a Cue From the Private Sector

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Are you working for a nonprofit or promoting a social cause? Many of the for-profit rules about marketing strategy apply ...