About the Contributor

Contributed by Doug Camplejohn

• Three Ways It Pays for Marketers to Be More Data-Driven

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Data plays a key role in B2B marketing. Here is an outline of three ways marketers can reap the rewards ...

• Five Challenges Facing Marketers Today

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketers have more data than ever at their fingertips, but that doesn't mean their jobs are any easier. Here are ...