About the Contributor

Contributed by Lars Birkholm Petersen

• How to Create a Customer Experience Program and a Winning Marketing Team: Context Marketing

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people ...

• Experience Marketing: How to Build a Customer-Centric Marketing Machine

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  To create more connected brand experiences for our customers, we need to go from inside-out digital marketing to outside-in, cross-channel ...