About the Contributor

Contributed by Lyle Stevens

• How to Build a Micro-Influencer Marketing Program in the Months Before Black Friday

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Social Media Marketing

  Black Friday might seem like it's a long time away, but some of the most worthwhile holiday marketing activities require ...

• Five Reasons Customers Pay More Attention to Influencers Than Your Display Ads

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Incorporating tried-and-true word-of-mouth marketing concepts into digital marketing is far more effective than just using display ads. Here are five ...