About the Contributor

Contributed by Lindsey Groepper

• Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Public Relations

  Fears of a possible recession have B2B SaaS companies feeling off-balance. But that doesn't mean branding has to stop. Time ...

• How to Leverage Sales Teams for PR and Content Marketing

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Public Relations

  Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing—right ...