Contributed by Jane Hiscock
- How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and Influencers
A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ...
- Make Customers the Center of Your Omnichannel Strategy
Don't obsessively focus on your marketing channels. Doing so prevents you from focusing on what's most important—your customers' needs.