About the Contributor

Contributed by Jane Hiscock

• How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and Influencers

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ...

• Make Customers the Center of Your Omnichannel Strategy

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Don't obsessively focus on your marketing channels. Doing so prevents you from focusing on what's most important—your customers' needs.