About the Contributor

Contributed by Tom Goodmanson

• How to Put Employees First in the Customer Experience, and Why You Should

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  All the technology in the world won't give your customers great experiences if your customer service team—the face of your ...

• The Inbound Marketing Channel That Most Executives Are Missing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  When marketing execs consider inbound marketing, they typically focus on pre-sales ways to attract customers, primarily using digital channels. But ...