Contributed by Victoria Godfrey
- 10 Ways to Bridge the CMO-CIO Gap to Drive Business Growth
Marketing is now data-driven, and if you're not informing marketing campaigns with data-derived insights, you will fall behind your competitors. ...
About the Contributor
Victoria Godfrey
Victoria Godfrey is CMO at Avention, provider of real-time actionable B2B data (acquired by Dun & Bradstreet). Previously, she ran her own marketing and research company, Godfrey Research, and served as CMO of Zipcar. She teaches marketing at Tufts University.
LinkedIn: Victoria Godfrey
