Contributed by Chad S. White
- Content and Messaging Strategies for Long-Lifespan Products
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be ...
- Email Marketing Developments in 2024 and Their Ripple Effects in 2025
Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.
- Email Promotions Tab Hysteria Is Back! (Thanks, Apple)
Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should ...
- Is Cold Email Dead?
Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues. Read ...
- How to Identify and Create More Great Customers
Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more ...
- The Biggest Email Marketing Opportunities for B2B Brands
Explore the untapped potential of your B2B email marketing. Use these insights to improve customer engagement with your emails and ...
- Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights
It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged ...
- Email Opens Are Not Dead: What's Changed and What Hasn't
The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But ...
- Generative AI: What Keeps Me Up at Night
GenAI's positive benefits outweigh its negative consequences, but that doesn't make those consequences any less real. This article lists future ...
- The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)
As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support ...
- The Future of Content Marketing: Five Predictions
If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content ...
- How Much Harder Has Email Marketing Become?
From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need ...
- Your Most Important Job as a B2B Email Marketer Is...
B2B brands should be playing the long game with their email marketing because their businesses are a long game. So... ...
- Picking the Right Email Sender Name: Brand or Person?
When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best ...
- Hard Truths About B2B Personalization, Its Effectiveness, and Its Future
Personalization is such a sacred word in marketing. Who would question its effectiveness? This article examines a piece by two ...
- Email Newsletters: Nine New Best-Practices
The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine ...
- When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices
It's hard to remember a time you could open an email and not be assaulted by buttons and graphics and ...
- How to Trim Your Out-of-Control Martech Stack
You ever wake up one day and realize that your martech stack is completely out of control? Here's what may ...
- Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection
How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually ...
- Eight Lessons Learned From Giving 100+ Webinars
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience ...
- Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges
Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox ...
- Apple's Hide My Email: A New Reason to Accept Only Corporate Email Addresses
When Apple rolls out its improved Hide My Email feature this fall, marketers will have to decide whether it's still ...
- Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them
In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers ...
