About the Contributor

Contributed by Ulrik Bo Larsen

• Four Ways Snapchat Can Get Ahead of the Competition Post-IPO

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Social Media Marketing

  To stay competitive post-IPO, Snap needs to not only maintain and grow its user base but also convince marketers of ...

• Social Listening in 2017: The Next Frontier in Social Media

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Social Media Marketing

  Social media is already an important part of the customer experience. Which is why marketers are using social listening for ...