Contributed by Michael Perla
- How to Test Your Competitive Market Strategy
The corporate graveyard is full of onetime leading businesses that lost their competitive edge by failing to keep current on ...
- Have You Filled Your Marketing Funnel?
At its essence, the marketing funnel is an effective tool to use in evaluating what activities you are successfully executing ...
- What Do You Expect?
There is one question that every consultant, manager, or employee (or any person, for that matter) should be familiar with. ...
- Are Marketers Chasing Rainbows?
Are marketers chasing rainbows in setting impossible objectives around sustained growth, brand differentiation, persuasive advertising, profit maximization and knowledge management?
- How Should You Test Your Marketing Strategy?
Sun Tzu lived in northeastern China about 2500 years ago and was considered an expert in military strategy. Many successful ...
- What Revenue Should You Bet On?
It’s axiomatic that businesses want to increase their top line (revenue) or decrease their middle line (expenses), often at the ...
- What Are Your Biases and Heuristics?
To better understand how people’s distortions, shortcuts and biases affect how you market to various stakeholders, you should be aware ...
- What’s Your Value Proposition?
Here are some of the dynamics and concepts that contribute to a cogent value proposition.
- Do Your Metrics Measure Up?
Each metric you measure should be vetted in light of its reliability, validity, sensitivity, responsiveness, cost/benefit, comprehension, and balance. Yeah, ...
- How Can Marketing Improve Customer Loyalty?
Marketing can play a critical role in improving loyalty with the customers your company wants to keep. In fact, there ...
- How To Secure Widespread Adoption of Pretty Much Anything
As any marketer knows, a product launch must be a coordinated and diligent effort. You also have to make ...
- Understanding Financial Value Creation
In today’s uncertain economic environment, most marketing investments need to be vetted by the finance department and show a strong ...
- What Becomes a Manager Most: Employee Perspective
There are no silver bullets when it comes to dealing with dysfunctional manager-direct report relationships.
- A Question of Value
Forget the spin and Dilbert-speak. What does it *really* mean to "value-add"? How do you define value? How do you ...
- What Becomes A Manager Most?
The number one reason people leave a job is because of an unhappy relationship with a direct supervisor/manager. What makes ...
