Contributed by Roger Cusa
- Innovation Is Not the Key to Success, Reinvention Is
Many marketers, business owners, and entrepreneurs think innovation is synonymous with invention—and that to move the needle, we need to ...
About the Contributor
Roger Cusa
Roger Cusa is an international marketing executive and author of Reinventing the Egg: To Win the Game Is to Change It. He believes the key to growing and innovating successful businesses isn't about incremental ideas or doing something slightly better; it's about reinvention.
Twitter: @rogercusa
