About the Contributor

Contributed by Nancy Harhut

• Planning Your Email Marketing Campaign

  CONTENT TYPE: Course | ELEMENT: Plan | TOPIC: Email

  Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin ...

• Best-Practices and Tips for Integrating Direct Mail Into Email Marketing Campaigns

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Email

  There is wisdom in integrating direct mail into email marketing campaigns. Here are tips and best-of-breed guidelines for effectively doing ...