Contributed by Samantha Iodice
- Measurement
It's easier than ever to track and report on marketing results. With the super-practical, easy-to-follow guidance you get in this ...
- Email Marketing Campaign Management
Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything ...
- Planning Your Email Marketing Campaign
Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin ...
- Creating Assets for Your Email Marketing Campaign
Learn how subject lines, graphics, writing, calls-to-action (and more!) all work together. Every message you write deserves your care and ...
- Kicking Off Your Email Marketing Campaign
Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it ...
- Analyzing the Results of Your Email Marketing Campaign
Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve ...
