Contributed by Samantha Iodice

  • Measurement

    It's easier than ever to track and report on marketing results. With the super-practical, easy-to-follow guidance you get in this ...

  • Email Marketing Campaign Management

    Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything ...

  • Planning Your Email Marketing Campaign

    Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin ...

  • Creating Assets for Your Email Marketing Campaign

    Learn how subject lines, graphics, writing, calls-to-action (and more!) all work together. Every message you write deserves your care and ...

  • Kicking Off Your Email Marketing Campaign

    Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it ...

  • Analyzing the Results of Your Email Marketing Campaign

    Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve ...