About the Contributor

Jan Sijp is senior director of product marketing at Conversica, the leader in conversational AI Assistants for business and the only provider of AI-driven lead engagement software for marketing and sales organizations. Prior to joining Conversica, Jan spent five years at Genesys, provider of CX software solutions, leading strategic programs, including corporate strategy, competitive intelligence, sales enablement, and market research. Earlier in his career, Jan has been in leadership roles in product management and strategy consulting at SonicWALL and R.B. Webber & Company respectively.