About the Contributor

Contributed by Devora Rogers

• Understanding the Human Side of B2B Decision-Making

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is ...

• The Home Is at the Heart of Commerce Marketing [Infographic]

  CONTENT TYPE: Infographic | ELEMENT: Plan | TOPIC: Demand Generation

  Home is where purchase decisions are made, finds a study of how direct mail influences consumer purchase decisions and whether ...