About the Contributor

Contributed by Ray Podder

• Navigating the Emerging 'VirtuReality' Market

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Last month, Kwik-E-Mart's opened around the country. You know, the one from the imaginary world of The Simpsons? What's more, ...

• The Emergence of the Systemic Brand

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  When you change the way you look at things, the things you look at change.

• Cost-Effective Marketing for Emerging Brands

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Which areas do today’s emerging brands need to rethink to specifically manage the costs of the entire marketing process?

• The Business Model IS the Brand

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  What do recent emerging trends mean for the next generation of business models? For one, it means full disclosure of ...