About the Contributor

Contributed by Maxim Koldyshev

• Target-Audience Segmentation: Why You Need It and How to Do It in Five Easy Steps

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Demand Generation

  In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of ...

• An Enterprise Approach to Content Management

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Martech

  Today's enterprises must effectively and efficiently deliver, manage, measure, and archive content. Robust content management capability is critical. But there ...