Contributed by Scott Kellner
- The Rise of Experiential Marketing: Beyond a Buzzword
A widely cited buzzword, "experiential marketing" is now recognized as the powerful tool it actually is—though the true definition, the ...
About the Contributor
Scott Kellner
Scott Kellner is vice-president of marketing at experience marketing agency George P. Johnson (GPJ). He has built and sold companies, completed turnarounds, and provided marketing communications and branding expertise both to agency and corporate entities.
LinkedIn: Scott Kellner
