Contributed by Kenda Macdonald
- The Availability Heuristic, Sharks, and Your Marketing
The availability heuristic is a mechanism used by the brain to recall and label information, and it can cause lots ...
- How to Use the Awareness Stages to Nurture Leads From MQL to SQL
This article explores how to nurture potential B2B clients through the awareness journey, from Marketing-qualified lead to Sales-qualified lead, using ...
- How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads
This article explores why it's important to build campaigns that elicit the behaviors you want from your leads, and how ...
- Why It's Not Your Sales Team's Job to Nurture Leads
To support Sales, marketers need to cultivate leads and nurture them through the buying process—empowering leads and the sales team ...
- How to Use Marketing Automation to Create Contextual Sales Conversations
Marketing has the power to not only drive demand gen but also ensure the sales team has relevant, contextualized conversations ...
- How to Increase Leads: Effective Entry Points for Lead Magnet Signups
This article explores what entry points are and how to successfully use them to get people signed up and into ...
- A Powerful Demand Generation Tactic: Lead Magnets and Customer Segmentation, Together
This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets ...
- How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen
This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with ...
- Using Behavioral Progressive Profiling to Drive Demand Generation
The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more ...
