Kenda Macdonald : MarketingProfs Author

About the Contributor

Kenda Macdonald

Kenda Macdonald is a forensic psychology major, the Demand Generation Consulting Practice Lead at MarketingProfs, and the founder of Automation Ninjas, the UK's leading behavioral automation agency. She's an international public speaker, a multiaward-winning businesswoman, a doting cat mom, and the author of the best-selling Hack the Buyer Brain.

LinkedIn: Kenda Macdonald

Contributed by Kenda Macdonald

How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen
CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Demand Generation

This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with ...
Using Behavioral Progressive Profiling to Drive Demand Generation
CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Demand Generation

The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more ...