Contributed by Roger Cauvin

  • How Web Widgets Help With Viral Marketing

    A Web widget is a mini tool—a chunk of code that people can insert in just about any Web page ...

  • How to Formulate Marketing Messages

    Don't choose marketing messages based on whim or personal preference. Educate the product team about the three approaches to formulating ...

  • How to Guarantee Product Failure

    Here are the top five mistakes that product managers can make to ensure their products fail.