About the Contributor

April Dunford is a consultant, author, speaker, and globally recognized expert in positioning. She helps technology companies make complicated products easy for customers to understand and love. Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She's also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the popular business book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.