Contributed by Evian Gutman
- How to Use Buyer Personas to Understand Your Customers in a Post-COVID World
The generic "customer" doesn't exist: To reach buyers, marketers must view their customers as real people with personalities, drives, and ...
About the Contributor
Evian Gutman
Evian Gutman is the founder and CEO of Ringcommend and the author of Coming Back From COVID. Previously, he was a management consultant and the head of digital marketing for a global B2B sales consulting firm.
LinkedIn: Evian Gutman
