About the Contributor

Contributed by Emily Yan

• Four Marketing Elements Behind the Rise of Dogecoin

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So ...

• How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Advertising & Promotions

  Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to ...