About the Contributor

Contributed by Manick Bhan

• Five Ways to Improve Content Quality Signals on Landing Pages

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank ...

• Why B2B Companies Need Closed-Loop Analytics

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

  Digital marketing has moved toward strategies that provide quantifiable returns on spending. But B2B companies have long sales cycles, and ...