Contributed by Sean D'Souza
- Barriers to Entry: Do They Improve Customer Qualification?
You wouldn't go on a date with the next person that walked through your door, and yet, you have no ...
- Creating the Accidental Evangelist
You've probably already had dozens of reasons and seasons to create the accidental evangelist. And yes, you can play Santa ...
- The Powers of Connectors in Copywriting
This article is a Five-Minute Communication Test: Do you have connectors? In precisely five minutes, you can find out for ...
- The Choice Between Yes and Yes: A Psychological Revelation
Clients come to you every single day asking you to give them a choice. A choice between yes and yes. ...
- An Old Lesson on Target Audience... the iPod Way
Apple's iPod is a necessity with travelers, teenagers, fitness fanatics, students, business executives and, yes, even grandmas and grandpas. So ...
- Goal-Chopping: How to Reduce Chaos in Your Strategy
If you can do the three big things this month, quarter or year, you'll not only achieve more and earn ...
- Why Customers Buy, and Still Leave Shortly After
Are you losing truckloads of dollars simply because you don't get the customer to consume what they've ordered? Can't entice ...
- The Secret of Sequence in Selling
What do airlines do to stir up intense emotion in us?
- The Second Reason Why Customers Don't Buy
You need to understand this powerful psychological trigger or you'll be leaving behind chunks of almost-guaranteed profits.
- The Curse of Choice
Contrary to what you may believe, the brain doesn’t think by choosing what it wants. In truth, the brain eliminates ...
- The Fundamental Flaw in Creating Your Uniqueness (USP)
Finding your unique selling proposition might be a case of simply asking the right question.
- Endless Customers: Sobering Lessons From Harvard University
Harvard’s structure and marketing system can teach us one heck of a lot.
- How to Stand out in a Crowded Marketplace: The Zap System
When everyone else zips, you zap.
- Turning Tears into Gold: How to Create a Personal Marketing Success out of Pure Despair
If you’ve been struggling to find a product, look no further than your nose.
- Can Harley’s Secret Weapon Revitalize Your Marketing?
ow did Harley turn its bike business around from a sleepy brand to hot commodity?
- Can You Really Create Persuasive Sales Copy out of Thin Air?
Sean will guide you precisely through the process of creating sales copy that really rocks.
- How We Confuse the Heck Out of Our Customers
ne simple factor -- one little tweak -- will incite your customers to buy. Instead of confusing them, you'll be ...
- The Customer Stampede: How Can You Harness It?
Does your marketing campaign tend to go suddenly quiet? One psychological factor could throw your entire marketing campaign out of ...
- Does Your Marketing Strategy Drive up to Echo Point?
Most marketing strategy is misguided. It’s not so much because the strategy’s not good, but because the strategists don’t drive ...
- A Tale of Two Sales Pages: Which One Ends Up With the Paying Customers?
One Web site is giving you a 30% discount compared with another site. Yet you end up buying the product ...
- Are Your Headlines Missing These Precise Psychological Triggers?
ind out the precise psychological reasons why headlines entice us.
- Can Three Words In Webster's Dictionary Be The Key To Customer Loyalty?
Are your customers so loyal that they will stick with you through thick and thin?
- Are You Using This Emergency Email Tactic in Your Marketing?
f your business sputters for any reason whatsoever, here is an excellent email tactic that you can use in your ...
- Why Problem-Based Positioning Is A Psychological Magnet
Are you struggling to create a memorable positioning statement for your marketing?
- How to Turn an Email Marketing Disaster Into Profit
Have you had an email fiasco where everything went totally wrong?
- The Biggest Reason Why Customers Are So Indecisive
Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. What ...
- When Do You Stop Marketing to Customers?
Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inboxes?
- Why Santa's Marketing Works Better Than Yours...
Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why ...
- Stuck with a Zero Marketing Budget for Client Gifts?
Would you really dare to give each of your clients a gift of $500 each this Christmas? What about something ...
- Mona Lisa Your Branding
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to ...
- Is Your Marketing Missing the Cookie Factor?
Is your marketing pouring some serious money down the drain, because you don’t have the cookie factor? But first--just what ...
- Is Your Marketing 'Solution' Your Biggest 'Problem?'
Have you had current or potential customers tune out on you while you're speaking to them? You're giving them this ...
- Is Nature a Marketing Guru?
Technology rules. Yeah, for about five minutes -- then natural instincts take over. Are you stupid enough to fight Mamma ...
- What Can You Learn About PowerPoint from Television?
Ever wonder why some PowerPoint presentations are head and shoulders above others? Why do some have amazing powers of persuasion ...
- The Power of Why
WHY on earth would you ignore advice on one of the most powerful psychological triggers that makes people buy?
- Can You Convert Your Marketing into a Religion?
Some brands of religion can breed fanatics. If it works for the fervent, why not make it work for your ...
- Do You Know Who's Killing Your Email Marketing?
More interesting than a mystery novel, but deadly serious for your business. Is something lurking in the shadows you ...
- Harness the Psychological Power of '3'
Improve your communications by tapping the deeply embedded psyche of humans.
- Like a Virgin: Is Your Marketing as Fresh as Madonna's?
Madonna Incorporated consistently reaps profits even after 18 years on the trot. Here's what you can learn from the chameleon ...
- Where Are You Going Without Your Marketing Grammar?
The nouns, verbs and adjectives, and even a splash of color can get your company really communicating.
- How to Commit Brand Suicide
There are lots of ways companies kill their brand names. It's easy. We'll show you how.
- Never Trust a 'Silent' Customer
If you want to learn how to keep your customers, you've first got to keep them noisy. Here's how you ...
- Why Twins Have the Same Surname (and Different First Names)
Unlike parents, who know this instinctively, businesses often end up giving the same name to multiple (and widely differing) products ...
