About the Contributor

Contributed by Jamie Kightley

• The New B2B Social Media Environment: How to Navigate the Choppy Waters

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Social Media Marketing

  B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to ...

• SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: SEO

  Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, ...

• Four Ways to Ensure Your Virtual Events Are Media-Friendly

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Public Relations

  Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other ...

• Three Metrics for Measuring PR Campaign and Marcomms Success

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Public Relations

  Many PR agencies measure campaign success only by the volume of media engagements, but there's much more to marcomms success ...