Contributed by Mike Maynard

  • Tech Marketers Need to Rethink Automation

    CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

    Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed ...

  • PR and Its Importance in B2B Marketing: A Brief History

    CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Public Relations

    Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest ...

  • Seven Marketing Automation Campaigns That Should Get You Promoted

    CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Email Marketing

    The secret to marketing automation success is knowing what email campaigns to use and when. Seven campaigns effective enough to ...