About the Contributor

Contributed by Sherri Leopard

• Five Ways for Marketers to Effectively Reach CIOs

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Technology marketers have spent decades trying to connect with CIOs. And in an environment where technology is fueling innovation, yet ...

• Five Steps to Connect Marketing to Sales, and Sales to Financial Results

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Increasingly there's a new priority emerging for marketers, and that is sales acceleration: Finding disciplined and repeatable ways to move ...