About the Contributor

Contributed by Grace Lau

• Your Guide to B2B Appointment-Setting for Better Sales

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  One friend says, "Let's get dinner some time." Another friend says, "Let's get dinner Tuesday at 7PM." You can already ...

• Nine Highly Effective Ways to Get Client Referrals

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Organic referrals are as good as free advertising, but they don't always happen. More often, customers have to be prompted ...

• Four Ways to Use Customer Surveys to Boost Lead Conversion

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Customers love to give feedback, and companies should love it get it—especially because focused feedback can increase your lead conversion ...