James Trezona is the managing director at Rooster Punk, named by The Drum as "B2B Agency of the Year 2021." Trezona's new book (with Paul Cash) is Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales. Learn more at humanizingb2b.com.
LinkedIn: James Trezona
CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Marketing Strategy
Give personality to a software feature. Provide an epic tale with a product update. Even business buyers are swayed by ...
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