About the Contributor

Contributed by Jacco van der Kooij

• SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  This third and final article on recurring revenue growth introduces a valuable framework for SaaS companies. Find out how it ...

• The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  The classic marketing funnel isn't designed to include the vital steps that come after initial purchase in recurring revenue companies ...

• Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  SaaS companies grow fast. At first, the growth originates from winning deals. But over time, most of the growth comes ...