About the Contributor

Contributed by Alison Osborne

• How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Branding

  The Barbie movie is a marketing masterclass that offers valuable insights for branded podcasts—and marketers. The strategic marketing approach that ...

• B2C Strategies for Better B2B Content Marketing

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to ...