Contributed by Tom Barnes
- Marketing Strategy for Skeptics
No business can survive, much less thrive, without building a plan that spells out revenue and earnings targets as well ...
- Giving It Away
Here’s the challenge: How do we very simply communicate our UC (unilateral concession) in a credible way (without saying free)?
- Selling ROI: Beyond The Numbers
If you are in marketing or sales, chances are it isn’t because you aced linear systems in college. Truth is, ...
- Rethinking Radio
What's next for radio? And why should marketers pay attention?
- Mind the Gap
our CFO is skeptical of your marketing initiatives because he sees them as the riskiest thing your company does.
- The Email Deliverability Crisis
If you are thinking you can acquire new clients with email -- forget it.
- Tackling TiVo
What's an advertiser to do when the most affluent customers aren't compelled to watch TV commercials and are, in fact, ...
- Is Branding Dead?
The question raises ire in all but the most sanguine marketer.
- Sales and Marketing 2003: Sell Me The Money
n 2003, it's time to jump into the trenches with the great unwashed: your sales people and your company's prospects.
- Media Forecast for 2003: It’s A Renovator's Dream
What a big year 2002 turned out to be. Many things happened worldwide that will affect our lives for a ...
