About the Contributor

As the SVP Strategy of the Salesforce Marketing Cloud, former Gartner Research VP, and author of House of Lies, Martin Kihn has been helping to shape the vision and direction for the world's leading customer data, advertising, and marketing automation solutions since 2018. He has a deep understanding of the intersection of martech, ad-tech, and AI, and how to leverage data science and technology to drive business outcomes and customer satisfaction.