About the Contributor

Amanda Natividad is VP of Marketing for SparkToro. In her spare time, she writes a marketing newsletter called the Menu and teaches Content Marketing 201. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit's B2B content program, and led content and communications for NatureBox.