Contributed by Ivana Istochka
- Digital Communities vs. Social Media: Stop Building Brands on Leased Land
By making community a core part of your strategy, your brand can create better products and achieve higher engagement and ...
About the Contributor
Ivana Istochka
Ivana Istochka is VP of community and demand generation at Amity, provider of a complete suite of prebuilt features that enable in-app social experiences and fuel user engagement. She leads two teams, advising companies on building digital communities and social apps and generating awareness and demand for Amity.
LinkedIn: Ivana Istochka
