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Contributed by Bluepear

• The Hidden ROI Leak: Brand-Bidding and What CMOs Can Do

  CONTENT TYPE: Sponsored Article | ELEMENT: | TOPIC:

  Discover how brand-bidding and ad-hijacking distort ROI, raise acquisition costs, and erode profitability—and learn what steps to take to protect ...

• $120B Gone to Fraud: Affiliate Compliance Is Your Only Shield

  CONTENT TYPE: Sponsored Article | ELEMENT: Management | TOPIC: Advertising & Promotions

  Affiliate marketing offers performance-based growth—but it also attracts fraud. Discover how compliance and monitoring tools defend your brand and budget ...