Contributed by Bernard Kiyanda
- The Key to Scaling B2B Personalization With GenAI: Data Standards
Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards ...
About the Contributor
Bernard Kiyanda
Bernard Kiyanda is chief technology & product officer at marketing data standards platform Claravine, which helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across digital experiences.
LinkedIn: Bernard Ngombi Kiyanda
