Contributed by Peter Larkin
- A Revenue Playbook for the Changing B2B Buyer Journey
Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and ...
About the Contributor
Peter Larkin
Peter Larkin is chief revenue officer at Anteriad, a global B2B marketing solutions company powering smarter go-to-market results. Peter has scaled a global sales team of 50+ professionals, aligning Sales, Marketing, and Customer Success into a cohesive powerhouse.
LinkedIn: Peter Larkin
