Contributed by Lisa Cole
- Brand GRAVITY's Pull: Attracting B2B Buyers Across Research Channels
Explore how B2B companies can generate brand gravity and attract buyers across research channels to effectively engage modern buying groups.
About the Contributor
Lisa Cole
Lisa Cole is CMO of 2X, a leading B2B marketing-as-a-service firm. She is the author of Brand Gravity: How to Create Magnetic Pull in the Age of Buying Groups (2025), a no-fluff, physics-inspired framework for modern marketers who are ready to move beyond the outdated sales funnel.
LinkedIn: Lisa Cole
