Contributed by Waldemar Pfoertsch
- Performance Branding in B2B
Philip Kotler ("the father of modern marketing") and co-author Waldemar Pfoertsch argue that "performance branding" is reshaping B2B marketing by ...
About the Contributor
Waldemar Pfoertsch
Waldemar Pfoertsch is the pioneer in human-centric marketing and a global authority in human-to-human (H2H) marketing, branding, and strategic innovation. He holds esteemed positions at CIIM Business School and the University of Limassol. He has authored 30+ books, including seven co-authored with Philip Kotler.
LinkedIn: Waldemar Pfoertsch
