Contributed by Wendy Comeau

  • Causality: Do Blondes Really Have More Fun?

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    Marketers everywhere are tasked with finding out about causation: "Is this advertising causing people to buy more of our lemonade?" ...

  • Do Blonds Have More Fun?

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    This question, like many marketing questions you have ('Is our new viral marketing effort causing our brand awareness to increase?', ...

  • Selling is Like Dating

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    The behavior of consumers is complex, but there is a systematic set of steps you can take to help turn ...

  • 9 Tips for E-Marketing to Teens

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    I wasn't even spelling "cool" right when I began to understand e-marketing to teens. Here's what you can learn ...