Chris Parente is a managing director at Strategic Communications Group (www.gotostrategic.com), a PR and business development firm that has partnered with Infoition (www.infoition.com) to provide integrated PR and media monitoring services.
Already a Premium Plus member? You might want to check out our virtual seminar recording, The New Rules of PR: How to Use Press Releases to Reach Buyers Directly, originally broadcast in June 2006.
CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing
The press release is certainly not dead, as some PR people may have you believe. Yes, it's been loaded up ...
Keep me signed in
Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!