About the Contributor

Contributed by Christian Shea

• How to Be Successful With New Web Initiatives

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of ...

• Marketing in a Recession: What Do the Studies Really Tell Us?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Have you heard this one? "All the research shows that companies that spend on marketing during a recession come out ...